Built in 2012 by the architectural group Jo Coenen & Co as a landmark for the World Gardening Exposition in Venlo (the Netherlands), the InnovaToren is a prime example of the cradle-to-cradle principle. According to this sustainable construction vision, all materials should be 100 % recyclable. Because Etex’s products scored high on the sustainability scale, the architects used our cladding boards with UV-hardened coating and blind anchoring to create a seamless façade, without a single screw or rivet. Equitone Pictura fibre cement cladding boards have contributed to this project’s success.
